Maximize your business’s Twitter impact

Are you using Twitter to its full potential? Contributor Will Scott shares six tips to help you build and manage a successful Twitter page for your business. Will Scott on April 19, 2017 at 11:17 am Twitter is too often overlooked by growing businesses. While it may not rival Facebook in popularity, Twitter still has…

Cause Marketing Matters to Consumers

Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign. by…Kim T. Gordon In this new era of social responsibility, what you don’t do can cost you. “Cause marketing” is now the norm, and customers who visit your website and see your advertising want to know that you…