Have you tapped into the power of interactive native content? If the idea is still new to you, take a look at contributor Jane Loring’s unique, interactive foray into the opportunities it can offer for your marketing campaigns.
Native advertising and interactive content both offer online marketers unique advantages. Native advertising, which is the standard name for creating content that blends seamlessly within its natural surroundings, can bypass dreaded ad blockers and provide a pleasant experience for users, and is predicted to drive 74 percent of all display ad revenue by 2021. Interactive content in turn, is able to transform any content into a gamified, engaging experience and help brands rise above the noise.
That is why the combination of the two — interactive native content — is so powerful in drawing audiences in and achieving marketing goals for brands of all kinds.